Update Protocol
StrollerWise updates pages when something changes — not on a calendar. A price drift, a discontinued ASIN, an AI-engine consensus shift, a competitor going quiet on the SERP: each fires a signal that triggers a specific edit. This page documents every signal, the threshold that makes it fire, and what the resulting changelog entry looks like.
Signal Sources
Every page on StrollerWise is monitored by a fixed set of automated signal generators. Each generator watches a specific data source on a defined cadence and writes structured signal records into the queue when its threshold trips.
| Signal | Source | Cadence | Threshold | Default edit tier |
|---|---|---|---|---|
| AI citation drop | Perplexity / ChatGPT / Google AI Mode | Weekly | Citation count drops >25% week over week | Tier 2 — section rewrite |
| ASIN liveness loss | Amazon catalog (live re-fetch) | Weekly | ASIN unavailable, redirected, or 404 | Tier 2 — replacement product |
| Price drift | Keepa price history | Weekly | Price moves >20% in 7 days | Tier 1 — surgical paragraph rewrite |
| AI consensus shift | 3-engine AI consensus tracker | Weekly | Top recommendation changes across >1 engine | Tier 2 — recommendation reframing |
| New release candidate | Keepa movers + scan-new-releases | Weekly | Score ≥ 75 with ≥ 2 corroborating signals | Tier 2 — insert + demote |
| Competitor downfall | DataForSEO domain rating + ranked-keyword diff | Weekly | DR drop ≥ 5 OR keyword footprint loss ≥ 30% | Tier 2 — refresh broadly |
| Methodology version bump | Pipeline release event | Per release | Major version increment in atomization or scoring | Tier 3 — structural rebuild |
| Empty citation slot | citation-decay-track tracker | Weekly | Topic with high AI-engine query volume + zero StrollerWise citation | New full Phase 3 page |
Edit Tiers
Every signal routes to one of three tiers. Tier choice is codable — the signal-router applies a fixed lookup, not editorial judgment, so the same signal always produces the same kind of edit.
- Tier 1 — Surgical. One paragraph rewritten in place.
Heading structure, internal links, and schema fields untouched
except
dateModifiedand the affectedOfferorReviewblock. Used for single-claim invalidation (price drift, ASIN dead). - Tier 2 — Section-scoped. The affected section plus the page intro are rewritten. Demoted picks stay on the page as "former pick" / "previous pick" (Forbes pattern — preserves ranking signals). Used for recommendation reframing (top pick replaced, AI consensus shifted).
- Tier 3 — Full rewrite. Whole-page re-evaluation.
Old content archives to
research/archived-versions/for rollback. Used only for methodology version bumps, niche reframing, or repeated quality-failure quarantines.
Ranking Protection Rails
Every Tier 2 and Tier 3 edit captures a Google Search Console baseline before the edit ships: clicks, impressions, and average position for the page's top 5 query targets. Fourteen days after the edit goes live, the system re-pulls the same metrics and compares.
If position drops > 5 places on ≥ 2 of the 5 targets, the edit is flagged as a regression. The admin panel surfaces a one-click "roll back to archived version" option so any edit can be undone before the decay compounds. Pages younger than 30 days are excluded from refresh eligibility — Google's honeymoon / recalibration window has to stabilize before any edit ships against it.
Changelog Entries
Every edit appends a structured entry to the page's bottom-of-page changelog. Each entry carries the trigger date, the trigger type (machine-readable enum + human-readable label), a one-line "what changed" summary, optional structured detail prose, and a methodology version stamp.
Append-forever: changelogs grow as pages mature (the RTINGS pattern). A single same-day signal cannot stack entries — each edit is keyed by a stable trigger key and repeat fires of the same key are no-ops.
Audit Log + Merkle Verification
Every edit writes one line to research/audit-log.jsonl
on commit: trigger key, source URL, atom set fingerprint, claim hash,
page hash, model version, and timestamp. The log is append-only — the
pipeline does not delete or rewrite past entries.
A daily job hashes that day's lines into a SHA-256 Merkle root and
commits the root to research/audit-merkle.jsonl. The
chain links each day's root to the previous day's root, so any
"Updated" date on the site can be verified end-to-end:
page → trigger key → audit log line → Merkle root → daily commit.
Tampering with a past entry breaks the chain at the verification
step.
Every edit is logged, hash-stamped, and Merkle-rooted. A page that says "Updated 2026-04-30" can be verified back to the signal that triggered it and the source the new claim came from. No silent date bumps.
Spotted a page where the date moved but the content didn't seem to? Reach us via hello@strollerwise.com with the URL — we'll check the audit chain and surface the trigger that fired.