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Update Protocol

Last reviewed 2026-07-05.

StrollerWise updates pages when something changes — not on a calendar. A price drift, a discontinued ASIN, an AI-engine consensus shift, a competitor going quiet on the SERP: each fires a signal that triggers a specific edit. This page documents every signal, the threshold that makes it fire, and what the resulting changelog entry looks like.

Signal Sources

Every page on StrollerWise is monitored by a fixed set of automated signal generators. Each generator watches a specific data source on a defined cadence and writes structured signal records into the queue when its threshold trips.

SignalSourceCadenceThresholdDefault edit tier
AI citation drop Perplexity / ChatGPT / Google AI Mode Weekly Citation count drops >25% week over week Tier 2 — section rewrite
ASIN liveness loss Amazon catalog (live re-fetch) Weekly ASIN unavailable, redirected, or 404 Tier 2 — replacement product
Price drift Keepa price history Weekly Price moves >20% in 7 days Tier 1 — surgical paragraph rewrite
AI consensus shift 3-engine AI consensus tracker Weekly Top recommendation changes across >1 engine Tier 2 — recommendation reframing
New release candidate Keepa movers + scan-new-releases Weekly Score ≥ 75 with ≥ 2 corroborating signals Tier 2 — insert + demote
Competitor downfall DataForSEO domain rating + ranked-keyword diff Weekly DR drop ≥ 5 OR keyword footprint loss ≥ 30% Tier 2 — refresh broadly
Methodology version bump Pipeline release event Per release Major version increment in atomization or scoring Tier 3 — structural rebuild
Empty citation slot citation-decay-track tracker Weekly Topic with high AI-engine query volume + zero StrollerWise citation New full Phase 3 page

Edit Tiers

Every signal routes to one of three tiers. Tier choice is codable — the signal-router applies a fixed lookup, not editorial judgment, so the same signal always produces the same kind of edit.

Ranking Protection Rails

Every Tier 2 and Tier 3 edit captures a Google Search Console baseline before the edit ships: clicks, impressions, and average position for the page's top 5 query targets. Fourteen days after the edit goes live, the system re-pulls the same metrics and compares.

If position drops > 5 places on ≥ 2 of the 5 targets, the edit is flagged as a regression. The admin panel surfaces a one-click "roll back to archived version" option so any edit can be undone before the decay compounds. Pages younger than 30 days are excluded from refresh eligibility — Google's honeymoon / recalibration window has to stabilize before any edit ships against it.

Changelog Entries

Every edit appends a structured entry to the page's bottom-of-page changelog. Each entry carries the trigger date, the trigger type (machine-readable enum + human-readable label), a one-line "what changed" summary, optional structured detail prose, and a methodology version stamp.

Append-forever: changelogs grow as pages mature (the RTINGS pattern). A single same-day signal cannot stack entries — each edit is keyed by a stable trigger key and repeat fires of the same key are no-ops.

Audit Log + Merkle Verification

Every edit writes one line to research/audit-log.jsonl on commit: trigger key, source URL, atom set fingerprint, claim hash, page hash, model version, and timestamp. The log is append-only — the pipeline does not delete or rewrite past entries.

A daily job hashes that day's lines into a SHA-256 Merkle root and commits the root to research/audit-merkle.jsonl. The chain links each day's root to the previous day's root, so any "Updated" date on the site can be verified end-to-end: page → trigger key → audit log line → Merkle root → daily commit. Tampering with a past entry breaks the chain at the verification step.

Every edit is logged, hash-stamped, and Merkle-rooted. A page that says "Updated 2026-04-30" can be verified back to the signal that triggered it and the source the new claim came from. No silent date bumps.

Spotted a page where the date moved but the content didn't seem to? Reach us via hello@strollerwise.com with the URL — we'll check the audit chain and surface the trigger that fired.